A New Social Advertising Model

Source type: News article
URL:http://www.prweb.com/releases/2008/1/prweb663244.htm
The online marketing company TellAPal is launching a revolutionary system of advertising to enable advertisers to reach the hundreds of millions of users of social networks. Based on "referral marketing," TellAPal is the first recommendation based ad network optimized for social media and advertiser ROI. TellAPal's new system is completely user driven and it enables advertisers to empower their existing customers to recommend their product or service to their friends. Recommendations are made through personalized emails, IM, blogs, or social networking site and allow their friends to sign up for a special offer. If their friend sign up for the special offer, the recommender can earn rewards. This system shows how effectively advertisers can reach potential customers using recommend model

Simply say, this social adverting platform bring the word of mouth marketing, incentive marketing, and social media together and it works like below;

Step 1. An advertiser joins the TellAPal network and launches the program to their existing customers.

Step 2. Customers write a recommendation of the product or service combined with a special offer (ex. 30 day free trial).

Step 3. They user TellAPal's viral distribution platform to tell their friends.

Step 4. For each valid new customer, the referring customer gets a reward.

Resource: TellAPal.com