Thursday, February 7, 2008

The exploration of Buy.com recommend system

I choose Buy.com which is my target recommend system that I'm going to explore during this semester. By interacting with the site, I will figure out how they reflect the knowledge and technique of recommend system into the site.

When I visited the Buy.com site, the site showed many items in main page to lead the customer's interest. The first curiosity is whether they provide different personalized main page to visitors or not. So, I visit the main page from two computers. From one computer I visited site anonymously and then I visited the main page of the site after I finished the login from another computer. The site showed the same main page to my anonymous visiting and authenticated visiting.
The site doesn't provide a personalized main page to their visitors.

In the main page, they showed many recommend items to visitor under the different subtitle like below;

-What's shakin': they shows the products with the highest change in sales rank over the past 24 hours.

- Deal of the week: they show one special items with a special price and free shopping. They compare the list price with our price, so it hook in customers.

- Featured Products: they show some featured products that are made by a specific company

- Most popular : they show popular items in their site.

- What's hot: it link to the What's shakin' page

- What's the buzz.. : they show the items that related with buzz at that time. Today buzz are tax, blu-Ray DVD player, Oscar nominees, grammys, and so on

- Featured promotions : they show all promotions items in this week.

- What there's more : they show the top-selling CDs from today's hottest artists at great low prices. They show how much customer can save money for each item.

This is all I have found recommend features in main page of Buy.com site. Next week, I will explore more deep pages in Buy.com site.

Target site: http://www.buy.com
Spend time: over 1 hours

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