New Contextual Advertising Solution

Resource type: news article
Resource url: http://www.centredaily.com/business/technology/story/393225.html

Openwave Systems Inc. announced the Openwave Contextual Advertising solution, a modular, end-to end advertising and content recommendation system that is designed to allow operators to capture value from targeted advertising by leveraging their existing subscriber relationships and unique network assets.
Their new personalization driven advertising solution reflects the multi-channel (mobile, PC and TV media) and user-based approach. This solution allows operators to offer subscribers the opportunity to receive only highly targeted and relevant advertisements, offers and recommendations, based on their immediate context, interests, location or demographic. Openwave's solution uses real-time context, user behavioral history, location information and voluntarily data to determine and recommend relevant ads and offers.

Openwave's modular Contextual Advertising solution including the following;

• Personalization system: it is a targeting engine that leverages key subscriber data
• historical behavior/transactions
• expressed preferences
• demographic information
• other data to infer user preferences
• Advertising broker
• delivery application modules
• ecosystem management
• advertising APIS

"About Openwave

Openwave Systems Inc. (Nasdaq:OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across all of a user's devices.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of service management, messaging, location and client technologies. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com."