'I Didn't Buy it for Myself" Privacy and Ecommerce Personalization

Source type: Paper
Paper URL: http://www.google.com/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Florrie.cranor.org%2Fpubs%2Fwpes03.pdf&ei=Yf30R-C4J5LYeYm53NoL&usg=AFQjCNEmEEP12VNt85dCNCB2wVPf5CTrlA&sig2=Q85IFKSdxhrTW5180wVlMA

The author, Lorrie Faith Cranor, is one of famous person in privacy research area. She is one of authors of P3P and APPEL Specification. In this paper, she outlines the privacy risks associated with personalization and describes a number of approaches to personalization system design that can reduce the privacy risks. Privacy risks can be reduced when personalization system designs allows for pseudonymous interactions, client-side data stores, and task-based personalization. In addition, interface that allow users to control the collection and use of their profile information can further ease privacy concerns. Pseudonymous profiles are a good approach when personalization information need not be tied to personally identifiable information. Client-side profiles may are useful when personalization services can be performed on the client. Task-based personalization may be appropriate when knowledge of a user's historical profile does not significantly enhanced a personalization service. Interface that put users in control of the collection and use of their data as well as the types of personalization systems more privacy friendly.